In order to get in on all the action, those interested can visit to enter the #ModeloTime drops and learn more. ET, there is a fresh #ModeloTime drop, so fans won’t want to miss out.
STIX TAKIS SERIES
The Modelo and Takis® Snacks collaboration is just one in a series of #ModeloTime drops taking place this summer to help consumers go all in. Outside of the competition, two fans will be selected to win a Modelo and Takis® Snacks Vending Machine and help to buy a six-month supply* of Modelo beer and Takis® Snacks by entering the sweepstakes. Modelo is welcoming those 21+ to watch the “Hands on a Hot Drop” competition live in New York City or on Instagram channels ModeloUSA and SpiceAdams. The competition will be held at the iHeartRadio Block Party presented by Modelo on Sunday, July 10 from 2 to 6 pm EST at Pier 76 in New York City. I’m ready to see which of these contestants has what it takes to bring the grand prize home.” “I’ve got some tricks up my sleeve to keep participants on their toes and make sure everyone is having a great time. “I am thrilled to join Modelo and Takis Snacks at the iHeartRadio Block Party to host the ‘Hands on a Hot Drop’ competition and bring some extra spice,” said Adams.
STIX TAKIS PROFESSIONAL
To keep things interesting, Modelo has tapped former professional football star and TV personality Spice Adams to host the competition, during which he will present challenges to see who has the most Fighting Spirit. Pre-selected “Hands on a Hot Drop” contestants will be required to place one hand on the vending machine at the start of the competition and if they take their hand off for any reason- even if it’s to grab an ice-cold Modelo or wipe Takis® Snacks crumbs off their face – it will result in elimination. “Just like us, Takis Snacks has never been afraid to be bold, so it was a great fit to work with them on this unique experience.”
“Modelo is committed to helping our fans unleash their inner Fighting Spirit and maximize their summer,” said Greg Gallagher, Vice President Brand Marketing, Modelo. On Sunday, July 10, Modelo and Takis® Snacks will host its “Hands on a Hot Drop” Competition, where one lucky winner will receive the limited-edition vending machine along with help to buy a year’s worth* of Modelo and Takis® Snacks to fuel the summer vibes for the next year. To put Fighting Spirits to the test, Modelo has an exciting way for fans to get their hands – or hand – on a Modelo and Takis® Snacks Vending Machine. As part of the weekly #ModeloTime drops, Modelo has teamed up with Takis® Snacks to create a limited-edition, temperature-controlled vending machine, combining two of the best tastes of the summer – beer brewed for those with the Fighting Spirit paired with the iconic spicy snack brand.
STIX TAKIS FULL
CHICAGO, J(GLOBE NEWSWIRE) - Summer is in full swing and to help fans maximize everything this season has to offer, Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations.